Zulu Alpha: 288% Engagement Increase and Exceeded Expectations with Cinematic Brand Documentary
The Brief
Zulu Alpha, known for their premium leather watch straps, wanted a creative way to highlight the high-quality British leather they use. They needed a video that would engage their audience and tell the story behind both the product and the company.
Our Approach
We decided to produce a fly-on-the-wall documentary that showcased the craftsmanship behind the straps. Filmed in a cinematic style, the documentary captured the factory, the history of the product, its owner, and the entire production process, giving viewers a real sense of the quality and heritage.
The Result
The documentary was a huge success, increasing average engagement by 288% on Instagram. The client was thrilled, saying it exceeded expectations and significantly raised awareness of the brand's story and product quality.
Citroën and WeAre8 set us a clear challenge: create four dynamic documentaries that spotlight Citroën's collaborative efforts with its partners to spark social change. Presented by Love Island’s Jamie and Camilla Thurlow, our mission was to craft a content series that not only illuminate these partnerships but also inspire action, showcasing a commitment to positive, sustainable progress.
