Valley Invicta Academies Trust: Engaging Parents and Promoting School Values with Consistent Video Content
The Brief
VIAT, a trust primary and secondary schools in Maidstone, initially approached us to produce a year-end video highlighting their accomplishments to the board. They needed a supplier who could capture their values and showcase the impact they had on their community, students, and staff.
Our Approach
We worked closely with VIAT to deeply understand their ethos and what sets them apart. Our content strategy involved telling the school’s story through the voices of the pupils, staff, and leadership. By focusing on interviews and capturing key moments, we created a series of videos that truly reflected the spirit of the trust and its schools.
The Result
The content not only helped them showcase their achievements but also kept parents informed, made the community feel involved, and supported recruitment efforts. VIAT was so pleased with the work that we entered into a long-term monthly retainer agreement, continuing to produce consistent content that promotes the school.
Citroën and WeAre8 set us a clear challenge: create four dynamic documentaries that spotlight Citroën's collaborative efforts with its partners to spark social change. Presented by Love Island’s Jamie and Camilla Thurlow, our mission was to craft a content series that not only illuminate these partnerships but also inspire action, showcasing a commitment to positive, sustainable progress.
