Thakeham Homes: 339.9% Engagement Boost with Premium-Style Video Strategy
The Brief
Thakeham Homes approached us looking for a stronger way to highlight their sponsorship of Horsham Rugby Club. Despite their investment, the partnership wasn’t getting the visibility it deserved. They also had a nearby development they wanted to integrate into the campaign.
Our Approach
We worked with Thakeham on a social video strategy that would feel premium—think "Nike-style." The concept? A day in the life of two Horsham Rugby players who appeared to live at the Thakeham development. We nailed down the storyboarding, shot lists, and schedules to make sure every shot hit the mark and delivered the message efficiently.
The Result
The video crushed it on Instagram, increasing engagement by 339.9%. Both Thakeham and Horsham Rugby Club were thrilled with the outcome, and the partnership gained the visibility it needed.
Citroën and WeAre8 set us a clear challenge: create four dynamic documentaries that spotlight Citroën's collaborative efforts with its partners to spark social change. Presented by Love Island’s Jamie and Camilla Thurlow, our mission was to craft a content series that not only illuminate these partnerships but also inspire action, showcasing a commitment to positive, sustainable progress.
