Capturing the Thrill: Infinity Sports Travel and Norwegian Cruise Lines at the Rugby World Cup 2023
The Brief
Infinity Sports Travel enlisted us for an exhilarating assignment during the Rugby World Cup 2023 in the South of France on board the Norwegian Epic. Tasked with capturing the vibrant atmosphere aboard their cruise, filled with rugby legends and activities, our goal was to encapsulate the unforgettable experiences of fans. This content aimed not just to preserve memories but to entice future rugby fans.
Our Approach
Embracing the dynamic pace of both the sporting event and cruise life, our strategy involved deploying a dedicated crew of videographers and live editors, enabling us to produce and share content in real time. This approach ensured that the excitement and energy of the moment were captured authentically, aligning with the World Cup's hype. Our focus on swift content turnaround meant that fans could virtually experience the thrill of the cruise as it unfolded, enhancing the connection between the event and its audience.
The Result
The engaging content resonated widely, attracting thousands of new followers and generating significant engagement. Highlights included successful collaborations with influencers like Big John and rugby icons James Haskell and Mike Tindell. This project not only showcased the exhilarating blend of rugby and cruising but also set a benchmark for how live event coverage can drive social media success and future sales.
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