Lockton: 307.5% Engagement Surge with Fast-Turnaround Event Content
The Brief
Lockton, the world’s largest independent insurance brokerage, sponsors the prestigious Salon Privé event with a significant investment. Despite sponsoring for years, they felt their partnership wasn’t getting the recognition it deserved and needed to be showcased.
Our Approach
We developed a thorough, strategic plan before the event to ensure everything was executed seamlessly. Our crew attended the event to produce fast-turnaround content with the support of an on-site editor, ensuring real-time engagement. Alongside premium after-event highlight videos, we integrated influencers and pushed user-generated content (UGC) on social media during the event for maximum exposure.
The Result
The fast-turnaround content was a massive success, increasing engagement on social media by 307.5%. The after-event videos gained strong traction on LinkedIn, finally giving the Lockton-Salon Privé partnership the visibility it deserved.
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