Hasmonean Highschool: £1.67M Raised with Emotional Campaign Video
The Brief
Hasmonean High School in North London needed a compelling video to support their matched funding campaign, which needs to raise money annually to keep the school running. They wanted to create an emotional connection with parents, alumni, and friends of the school to encourage donations.
Our Approach
We kicked things off with a pre-production meeting to fully understand the school’s ethos and values. From there, we devised a plan to feature two pupils in an emotive film, showcasing their journey through the highs and lows, but always highlighting the strength of their community and support for one another. To build excitement leading up to the campaign, we also produced various cutdowns and GIFs.
The Result
The campaign was a huge success, raising £1,673,410, with our video playing a key role in driving that momentum.
