Four dynamic documentaries that spotlight Citroën's collaborative efforts with its partners to spark social change
The Brief
Citroën and WeAre8 set us a clear challenge: create four dynamic documentaries that spotlight Citroën's collaborative efforts with its partners to spark social change. Presented by Love Island’s Jamie and Camilla Thurlow, our mission was to craft a content series that not only illuminate these partnerships but also inspire action, showcasing a commitment to positive, sustainable progress.
Our Approach
Our journey with Citroën and WeAre8 was a comprehensive process from inception to final deliverables. We began by immersing ourselves in the essence of each partnership, then brainstormed and conceptualised the narratives to resonate with the audience. With detailed storyboards as our blueprint, we ensured all critical messages were effectively conveyed. Over five days, we captured all four episodes, combining strategic and creative approaches to ensure every moment was intentional. Additionally, we produced social media versions for Citroën's website, adapted for vertical screens to maximise engagement, making the stories accessible and compelling for a wide audience.
The Result
The outcome of our collaboration with Citroën and WeAre8 exceeded all expectations. The videos resonated deeply, leaving Citroën thrilled with the outcome. Online, they garnered enthusiastic interactions, shining a spotlight on Citroën's positive influence. This triumph has ignited a desire for future collaborations.
Citroën and WeAre8 set us a clear challenge: create four dynamic documentaries that spotlight Citroën's collaborative efforts with its partners to spark social change. Presented by Love Island’s Jamie and Camilla Thurlow, our mission was to craft a content series that not only illuminate these partnerships but also inspire action, showcasing a commitment to positive, sustainable progress.
