Pedalling Connections: The Burtt-Jones & Brewer Cycling Networking Event
The Brief
Tasked by Burtt-Jones & Brewer, we set out to document an innovative cycling networking event, aimed at bringing professionals together through the shared passion of cycling. Our mission was to capture the essence of this unique gathering, portraying it not just as an event but as an unforgettable experience fostering connections within the cycling and professional community.
Our Approach
Adopting a documentary style, we sought to immerse viewers in the event's atmosphere, blending the thrill of cycling with the value of networking. We took charge of the video's look and feel, incorporating short interviews with participants to enrich the narrative. These testimonies highlighted the event's appeal and the diverse community it attracted. Our team strategically positioned themselves along the route, capturing the cyclists in action and conducting interviews at chosen points. This approach allowed us to weave together the day's excitement, challenges, and camaraderie into a compelling visual story.
The Result
The documentary was met with great feedback, particularly on LinkedIn, where it resonated strongly with the professional community. The video not only showcased the event's success but also significantly boosted interest in future gatherings.
